Phoenix Residents Will Drive Cars And Raise Money for Make-A-Wish

Name: North American International Auto Show Returns to Detroit
Uploaded: 2023-03-02T00:39:09+00:00
Duration: T0H3M37S
Description: 2022 Overview report by Mark Ducker and Wild Road Pictures.

30 March 2000

Thousands of Phoenix Residents Will Drive Cars And Raise Money for the Make-A-Wish Foundation

       General Motors Will Donate $1 for Every GM Vehicle Driven During
  Auto Show in Motion at Blockbuster Desert Sky Pavilion, March 30 - April 2


    PHOENIX, March 30 In its third year, General Motors' Auto
Show in Motion will again put consumers behind the wheel of GM's hottest
products, but with a new twist: Each consumer's test drive will help raise
money to make a child's wish come true.
    General Motors will donate $1 to the Make-A-Wish Foundation for every GM
car and truck driven at Blockbuster Desert Sky Pavilion, March 30-April 2, as
well as three other Auto Show in Motion locations throughout the western
United States.  Last year, consumer test-drives at four Auto Show in Motion
events in California supported breast cancer research, raising $100,000 for
Concept:Cure.
    An invitation-only event, General Motors' Auto Show in Motion offers
non-GM owners the opportunity to compare GM vehicles to competitors' products
in a festival-like environment -- without sales pressure.  Occupying more than
one million square feet, Auto Show in Motion allows consumers to view new
vehicles and test drive 45 GM and 24 competitor cars and trucks on test tracks
simulating real-world driving conditions.
    "Auto Show in Motion is an outstanding opportunity for consumers with
little or no experience with a GM product to compare the quality, styling,
features, benefits and prices of our vehicles against the competition," said
Phil Guarascio, vice president, advertising and corporate marketing, General
Motors Corporation.  "Based on last year's response, we are confident that
Auto Show in Motion participants will be delighted with our products and add
GM cars and trucks to their consideration list."
    GM's Auto Show in Motion uses five test tracks specially designed for each
product segment, which include "full-size and luxury," "small and sporty,"
"compact and mid-size," "sport utilities" and "pickups and minivans."  In
addition to the test tracks, a 60,000-square-foot tent -- larger than two
football fields -- houses a display of more than 30 GM vehicles, as well as
computer-based vehicle comparison systems providing visitors with information
such as features, benefits and prices on all GM vehicles and their
competitors.  Additional displays include concept cars, engine and
transmission, environmental, technological and safety exhibits.
    "Auto Show in Motion was created to allow consumers to touch, feel and
drive our brands and compare them against the competition," stated
Mr. Guarascio.  "And this year we are extremely excited that Auto Show in
Motion will continue as a charitable endeavor, allowing consumers the
opportunity to help us make children's wishes come true by supporting the
Make-A-Wish Foundation."
    Phoenix is the second of four cities hosting GM's Auto Show in Motion.
The next event will be held in Los Angeles April 13-16 at Hollywood Park,
while non-GM owners in Oakland can enjoy the test-driving opportunity May 4-7
at Alameda Point.  Auto Show in Motion was at the Las Vegas Motor Speedway
March 16-19.
    For additional information, call 323/866-6054, or visit http://www.drivegm1.com.