BMW Promotes Safe Driving with The National Safety Council
18 April 2000
BMW Promotes Safe Driving with The National Safety CouncilWOODCLIFF LAKE, N.J., April 17 BMW and the National Safety Council have joined together to present the Safe Driving Guide -- a handbook of safe driving tips available free-of-charge to motorists nationwide. "As an industry leader in safety technology, BMW's affiliation with the National Safety Council reflects the company's philosophy to provide an environment where the driver is in control," commented Bill Pettit, BMW's Market Research Manager. The Safe Driving Guide was created to serve as a tool to enhance drivers' knowledge on a wide range of safety and technology issues. Topics such as seat belt usage and defensive driving help to reinforce active safety measures. Information about industry advances including front and side airbags and head protection systems, draw attention to life-saving technologies embraced by the automotive industry. Other current subjects such as cellular phone safety and tips on seasonal driving serve to further increase driver awareness on the road. BMW's affiliation with the National Safety Council is a natural extension of the company's mission to educate consumers about current safety issues and technologies in the automotive industry. Programs geared to teens like The Ultimate Driving Experience's Student Driver Program, teach new drivers valuable road safety basics including acceleration, braking, cornering and seat belt safety. While BMW's Baby Car Seat Campaign addresses the urgency to properly secure infants in car seats. "The National Safety Council has pledged to educate the public on a myriad of safety issues. Alarming statistics continually remind us every year of the tragedies on the road. We are honored to align with an industry leader such as BMW to address active and passive safety measures to increase road safety," stated Chuck Hurley, Executive Director of the Highway Safety Group, National Safety Council, Hasca, IL. The National Safety Council is a not-for-profit, non-governmental, international public service organization dedicated to preventing unintentional injuries. Learn more about the National Safety Council at it's web site: http://www.nsc.org. People interested in obtaining a free copy of the Safe Driving Guide, dial 1-609-409-2737. BMW IN AMERICA BMW entered the U.S. market in 1975. Since then, the company has grown to include marketing, sales and financial service organizations in the United States; a South Carolina manufacturing operation; a design firm in California; a technology office in Palo Alto and various other operations throughout the country. BMW is represented in the U.S. through a network of more than 340 car, 300 Sports Activity Vehicle and 160 motorcycle retailers. BMW US Holding Corp., the Group's headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey. Information about BMW products is available to consumers via the World Wide Web on the BMW homepage. The address is: http://www.bmwusa.com.