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ColorShift Effects Capture the Imagination of Disneyland

30 June 2000

ColorShift Effects Capture the Imagination of Disneyland

    SANTA ROSA, Calif. - The color of tomorrow is at Disneyland today.  Thanks 
to a new innovation called ChromaFlair(R) light interference pigments, the cars 
in the completely redesigned Autopia ride appear to have captured a rainbow as 
they circle the track.  The color shifts from blue to purple to red and all 
shades in between displaying an emerging trend in automobile design.

    The Autopia ride, one of the original rides at Disneyland, recently
underwent a major renovation to capture the future's technology.  This
included the design of a new "racy sports car" featuring a color-shifting
paint job containing ChromaFlair(R) light interference pigments, developed by
Flex Products, Inc., Santa Rosa, Calif.  Visitors will now be riding in cars
displaying amazing color-shifting effects.

    "Disneyland is a place where people's imaginations soar and with
ChromaFlair pigments, people can now experience a range of colors on one car
that before they only could imagine," said Jerry Droll, marketing manager,
Flex Products.

    The process used to create color in ChromaFlair pigments is called Color
by Physics(TM) and is considered by color experts to be the greatest
innovation in color technology in over 100 years.  Similar to a rainbow, light
enters the pigment flakes and, depending on the flake's thickness, different
wavelengths of light are reflected back to the viewer.  This reflected light
appears as different colors as the angle of viewing changes.  Amazingly,
ChromaFlair pigment colors are produced using colorless materials that form a
five-layer flake about one micrometer thick (1/50th the thickness of human
hair).

    Color-shifting effects are a growing trend, and Flex Products has been
leading this trend since 1996, when a paint color called Mystic, containing
ChromaFlair pigment, was first featured on the Ford Cobra Mustang.  Flex
Products, Inc. is the world leader in the development and manufacture of
ColorShift pigments for paints, plastics and consumer products.  Currently,
Flex Products produces eight standard ColorShift(TM) effect ChromaFlair
pigments used by most of the world's major paint companies.