---

BMW Introduces Credit Cards & Banking Services

10 July 2000

Personal Banking Products Expand BMW's Scope of Services

    WOODCLIFF LAKE, NEW JERSEY - BMW Financial Services NA, in another industry
leading roll out, is launching BMW PersonalBanking with the introduction of 
two BMW credit cards and a line of personal banking products, including 
checking, savings, CDs and money market accounts. Overdraft protection, free 
bill payment and bank debit cards also are available. 

    "We have developed these services for our customers in the U.S. Many people
donÕt realize it, but BMW began providing consumer banking products and
services in Europe nearly 20 years ago and this aspect of our business has
evolved as demand has grown,Ó said Stefan Krause, President of BMW Financial
Services. ÒWeÕre confident that BMW drivers will find the same attributes in
our personal finance products as the ones they value most in their vehicles
Ð responsiveness and outstanding performance.Ó

    Most exciting is the introduction of two VISA credit cards Ð the BMW
Ultimate Card and the BMW Card, both of which offer numerous benefits and
rewards.

    The BMW Ultimate Card awards points with every purchase that can be redeemed
for rewards designed specifically for BMW drivers. Cardholders can choose from 
rewards like free travel virtually anywhere in the world on any major airline 
with no blackout dates, rebates on future vehicle loans or leases, additional 
miles on a vehicle lease, valuable gift certificates to top retailers, or a 
variety of BMW merchandise. Plus, the BMW Ultimate Card comes with the 
unsurpassed global travel benefits of a Visa Signature card, including airport 
valet service, unlimited access to a 24-hour concierge, $1 million in travel 
accident insurance, lost luggage reimbursement, roadside assistance and more. 

    The BMW Card is a VISA Platinum card that has no annual fee and provides 
cardholders with superior protection, value and convenience. Cardholders earn 
points with every purchase redeemable for free BMW merchandise.

    BMW PersonalBanking customers can manage their accounts 24 hours a day,
seven days a week with on-line banking through BMWÕs Web site or at 
over 365,000 ATMs worldwide. Accounts are also accessible by mail and by phone 
using the toll-free BMW PersonalBanking Access Line.

    In addition to these banking products, BMW FS has built strong relationships
with its customers through other services, including an on-line credit
application, the Performance Loan and the BMW Personal Insurance Program,
offered through the Chubb Insurance Solutions Agency, Inc., an affiliate of
Chubb Group of Insurance Companies. In the future, BMW FS will extend its
banking services with home equity and personal finance loans.

    The PersonalBanking products and credit card services are available now to
the 1.5 million BMW drivers in the United States through BMWÕs Web site 
and will be rolled out shortly through BMW dealers across the United States.