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answerthink Creates NAPA AUTO PARTS eCommerce Site to Deliver Rich Customer Service Experience

25 July 2000

NAPA Sells 200,000+ Auto Parts On-Line, Complementing Its Offline Retail Strategy

            

    MIAMI - answerthink, inc. announced today that it has assisted NAPA AUTO 
PARTS in developing its eCommerce site.  This site enables consumers to research, 
evaluate and purchase more than 200,000 auto parts, accessories, tools and 
equipment on-line.  answerthink provided comprehensive eBusiness services 
including the overall Internet strategy, brand awareness, marketing, customer 
experience, site design and build, commerce applications implementation, 
integration with legacy distribution and fulfillment systems, and interfaces 
with external service providers.

    John Hanighen, vice president of market development for NAPA stated, "Our
primary goal was to create an eCommerce site that builds on the strength of
more than 6,000 auto parts stores and nearly 10,000 auto care repair
facilities nationwide.  We partnered with answerthink to help ensure that the
website complemented our retail stores to deliver rich customer service
experiences.  answerthink's comprehensive eBusiness capabilities enabled us to
execute this goal."

    Many factors contributed to the complexity of this project.  There were
over 200,000 products to sell on-line and a sizeable amount of legacy
information which also needed to be integrated with the on-line site,
explained David Flaxman, Managing Director of Technology Integration for
answerthink.  We worked with NAPA to define the business and transaction
processes to address all of the above components.  Along with NAPA, our
integrated strategy, marketing and technology team successfully developed an
extensive clicks and mortar store for all car parts and service needs.

    NAPAonline also allows visitors to customize search information specific
to their car's make and model.  If site visitors are planning a do-it-yourself
car project, NAPAonline will help produce a list of the parts and supplies
needed.  Visitors can order the merchandise online or use the online store
locator function and then take the shopping list to the nearest NAPA store for
purchase.

    About answerthink:

    answerthink, inc. provides comprehensive eBusiness strategy, marketing and 
technology-enabled solutions focused on the emerging Internet-driven marketplace. 
As an eBusiness leader, the Company offers a wide range of integrated solutions,
including best practices benchmarking, eBusiness strategy and architecture, 
branding, interactive marketing, web design and implementation, and technology 
integration.  These solutions span multi-entity functional areas and include 
supply chain, sales and marketing, customer support, finance, human resources, 
information technology and procurement as well as a line of business specialty 
markets such as retail, healthcare and automotive.

    About NAPA:

    NAPA is the world's leading source of automotive parts, tools, and
service. NAPA comprises more than 6,000 NAPA AUTO PARTS stores and nearly
10,000 NAPA AutoCare Centers throughout North America.  NAPA has
70 Distribution Centers, over 200,000 parts in inventory, and more ASE-
Certified Parts Professionals than anyone in the industry.  In addition to
being America's first choice for automotive parts and accessories, NAPA is
also a leading supplier of specialty parts and equipment for the collision
repair, heavy duty truck and industrial markets.  NAPA tools and equipment set
the industry standard for quality and value.