Breakthrough Product: Fram X2 Oil Filter 70% More Capacity, 7,000+ Miles Performance
18 August 2000
DANBURY, Conn. - The Consumer Products Group of Honeywell is introducing the latest breakthrough in oil filter technology: FRAM(R) X2(TM), the first oil filter specially designed with an increased capacity of 70% over the competitive average.
The FRAM X2 filter is engineered to provide more capacity, extended life and 7,000+ miles performance. "With this move, FRAM is out front in oil filter technology with a product that reflects the newer, extended service guidelines consumers see in their owners' manuals," explains Jim Brown, Senior Product Manager for FRAM filters. "FRAM has recognized this important and pervasive trend and developed the first filter that is positioned for extended oil changes."
Made with proven Triad(TM) fiber technology first introduced in the FRAM Triad air filter, the FRAM X2 oil filter traps more dirt than ordinary filters. The pleats in the filter media are supported with a rugged steel mesh skeleton to help them retain their shape and surface area needed throughout their extended life. A PTFE-treated gasket and silicone anti-drainback valve also help the filter perform for more miles.
The FRAM X2 filter also looks like no other filter ever seen. First, the package isn't a box, but a silver cylinder. Next, the high-gloss silver surface of the filter can, made to resemble stainless-steel, reflects the high-tech nature of the product itself. "The metallic look sends a message about the rugged nature of the product," continues Brown. "It also underscores the premium position of the filter."
But FRAM didn't stop there. On the top of the new cylinder package is a multi-page label that tells the X2 story to educate consumers at point-of-purchase. An added feature is a cling-on oil change sticker consumers can use to remind them when 7,000 miles is up (a long time to remember).
The Honeywell Consumer Products Group manufactures and markets FRAM(R) oil, air, transmission and fuel filters; Prestone(R) antifreeze/coolant and car care products; Autolite(R) spark plugs; and Holts(R) car care products. Information about FRAM products is available on our web site at www.fram.com.
Honeywell is a US$24-billion diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; power generation systems; specialty chemicals; fibers; plastics; and electronic and advanced materials. The company is a leading provider of software and solutions, and Internet e-hubs including MyPlant.com, MyFacilities.com and MyAircraft.com (joint venture with United Technologies and i2 Technologies). Honeywell employs approximately 120,000 people in 95 countries and is traded on the New York Stock Exchange under the symbol HON, as well as on the London, Chicago and Pacific stock exchanges. It is one of the 30 stocks that make up the Dow Jones Industrial Average and is also a component of the Standard & Poor's 500 Index.
