ZAPPY Scooters Reach the Height of Fashion
21 August 2000
ZAPPY Scooters Reach the Height of FashionSEBASTOPOL, Calif. - What started in 1997 as a simple, new form of alternative transportation has blossomed into a scooter revolution. From California boardwalks, to Fifth Avenue boutiques, to Wall Street brokerage firms -- quiet, fun, and eco-safe ZAPPY(R) electric scooters have reached the height of fun and fashion. The 30 lb. ZAPPY scooter from ZAPWORLD.COM has been turning heads in cities across America since the California firm first developed it in 1997. Saks Fifth Avenue in its latest ad campaign, "Go ahead live a little," shows a model "zapping" down Fifth Avenue wearing shades, dress, heels and handbag. The ads have been seen in several fashion magazines. Men's Journal, in its September issue, features the ZAPPY as one of the 90 best designs available. Contributing Editor Paul Hochman said he has been watching the scooter industry grow for a while and the ZAPPY was a unanimous favorite. "The design of the ZAPPY is so clearly about transportation, and yet so clearly new," said Hochman. "The word is that ZAPPY is the scooter every movie star has to have. Besides, there is nothing nicer than a quiet, clean ride." In June, Advertising Age Magazine picked the ZAPPY and ZAP's CEO Gary Starr for their Marketing 100. Others like Stuff Magazine and The Gadget Guru rated ZAPPY as one of the best scooters on the market. Countless reviews about the ZAPPY are on the Internet, popular with the techie and extreme sport crowds alike. Columnist Alice Hill of http://www.zdnet.com, in an article "Revealed: Why Geeks Love Scooters," says the ZAPPY has been popular with Silicon Valley types because they love efficiency. A three-cent charge of electricity powers the ZAPPY from 5 to 10 miles per charge, at speeds up to 13 mph, great for zipping around corporate campuses and office buildings. "The true manufacturer of the moment is ZAPWORLD.COM (short for Zero Air Pollution World), and its popular new "ZAPPY" motorized standing scooter," writes Hill. "ZAPPY's brother is the "KICK" the kickable version of the ZAPPY, and both are embraced and revered among the geek population." Extreme sports people like the ZAPPY for its rugged construction and its ability to handle the rigors of urban street "zapping." A review by Marty Wendt, "Rippin' It Up Electric Style," at http://www.bluetorch.com said he put the ZAPPY through six months of punishment and the scooter "lived to tell the tale." "We subjected the ZAPPY to a far harsher test than most people would ever unleash upon it, so we can honestly say the ZAPPY is a pretty tough cookie," writes Wendt. ZAPWORLD.COM is publicly traded on the Nasdaq Small Cap exchange under the trading symbol ZAPP.