Iacocca to Introduce 'Official Bike of Palm Springs Desert Resorts'
5 October 2000
Lee Iacocca to Introduce E-Bike As 'Official Bike of Palm Springs Desert Resorts'WHAT: Lee Iacocca will announce that his new E-Bike -- the most advanced electric vehicle in mass production in the world -- has been designated as the Official Bike of the Palm Springs Desert Resorts by the Palm Springs Desert Resorts Convention and Visitors Authority (CVA). The CVA has signed a co-branding marketing agreement with Iacocca that will include the development of a Palm Springs Desert Resorts Edition of the E-Bike and international promotion of the bike at CVA tradeshows and client promotions. The E-Bike will also be displayed at the CVA's Visitor Center at the Desert IMAX Theatre. The E-Bike is the first in a series of light electric vehicles that will be distributed by Iacocca's EV Global Motors through dealers nationwide. Mr. Iacocca will answer press questions and be available for media interviews. E-bike demonstration will be given. WHERE: Marriott's Desert Springs Resort & Spa 74-855 Country Club Drive, Palm Desert CA ENTER AT LOBBY WHEN: Thursday, October 5, 11:00 a.m. WHO: Lee Iacocca, the automotive visionary and driving force behind the Mustang, Mini-Van and the revitalization of Chrysler Corporation, created EV Global Motors in 1997 to develop and market viable clean-running vehicles to American consumers. Palm Springs Desert Resorts Convention & Visitors Authority President Michael E. Fife; Joint Powers Authority Chairperson Terry Henderson; and Hospitality Industry & Business Council Chairperson Tim Ellis will join Mr. Iacocca for the presentation. For information call Mark Graves, (760) 770-9000 Ext. 112