Ford, Lincoln & Mercury to Provide Tire Warranty on Cars, Light Trucks
3 January 2001
Ford, Lincoln & Mercury to Provide Tire Warranty on Cars, Light TrucksDEARBORN, Mich., Jan. 2 Ford Motor Company will provide its own tire warranty on 2001 and subsequent Ford, Lincoln and Mercury car and light truck models in North America. These models will be covered for repairs on or after Jan. 1, 2001. With the addition of tires, all vehicle components are now covered by Ford's bumper-to-bumper warranty. This move breaks with a century of tradition -- where historically only the tire manufacturer provided the tire warranty. "A consumer-focused company listens to its customers, and they're telling us they want us to take strong steps to ensure tire safety," said Jacques Nasser, president and CEO, Ford Motor Company. "We now stand behind every component on our vehicles. Administering our own tire warranty will also play a role in our 'early warning system,' providing early access to data on tire performance." The warranty will provide for replacement of tires for defects in material or workmanship at no charge during the vehicle bumper-to bumper coverage period (Ford and Mercury coverage is 3 years/36,000 miles, Lincoln is 4 years/50,000 miles, whichever comes first). Vehicle owners will remain eligible for additional tire manufacturer coverage to the extent that such coverage extends beyond the bumper-to-bumper period. Customers will be able to obtain warranty tire service, as well as routine maintenance, through 6,000 Ford, Lincoln and Mercury dealers in the United States and its territories, Canada and Mexico. Tire service will continue to be available at all independent and franchised service centers authorized by the tire manufacturer. "We have an extensive, well-trained network of dealers ready to meet the tire needs of our customers," said Martin Inglis, vice president, Ford North America. "The majority of Ford, Lincoln and Mercury dealers are now full service tire retailers. Not only do they stock tires -- they are trained and equipped to service them. Administering tire warranty is an additional step in offering a comprehensive sales and service experience at our dealerships."