---

A New Generation of Jaguars - The All-New X-Type Will Start at $29,950

16 February 2001

A New Generation of Jaguars - The All-New X-Type Will Start at $29,950

    MAHWAH, N.J., Feb. 15 Jaguar announced the
Manufacturer's Suggested Retail Price for the new all-wheel drive    X-TYPE
sports sedan that will go on sale in the United States this summer.  The
X-TYPE will start at $29,950.

    Jaguar's all-new sports sedan, the X-TYPE, becomes a fourth model in the
company's expanding product range and marks Jaguar's entry in the fast-growing
compact sedan segment.  X-TYPE is Jaguar's first all-wheel drive model, and
will be aimed squarely to challenge the segment's existing sales and image
leaders.

    "With the launch of the S-TYPE in 1999, we clearly signaled that Jaguar
stands for not only style and performance, but also for terrific value," said
Mike O'Driscoll, President Jaguar North America. "The new all-wheel drive X-
TYPE, at less than $30,000, is going to make Jaguar accessible to a whole new
generation of buyers."

    Jaguar will offer two X-TYPE models in the United States, both with the
advanced Jaguar Traction-4 all-wheel drive system.  The X-TYPE 2.5-liter will
feature the 194-horsepower AJ-V6 engine fitted with either a five-speed manual
gearbox or an optional five-speed electronic automatic transmission.  The X-
TYPE 3.0-liter equipped with a 231-horsepower AJ-V6 engine comes with the
automatic as standard, with a manual as a no-cost option.

    The car's practical strengths include comprehensive safety and security
equipment and generous space for passengers and luggage.  Standard safety
technology includes anti-lock brakes (ABS), three-point safety belts
throughout, pre-tensioning front safety belts with load-limiters, dual-stage
deployment front airbags, front-seat side-impact airbags, side curtain airbags
for the front and rear occupants, sophisticated occupancy sensors and a
collapsible brake pedal mechanism.

    Standard equipment also includes traditional wood veneers in bird's-eye
maple combined with soft, luxurious Connelly leather seating.  A full slate of
luxury amenities include automatic climate control, a 120-Watt audio system
and remote keyless entry. Both X-TYPE models include standard cruise control
and Integrated Communications and Entertainment (ICE) controls for the audio
and optional telephone.

    The X-TYPE is one of the most significant models in the company's history,
giving Jaguar its first compact sport sedan in 30 years.  The X-TYPE will help
transform Jaguar from a niche player to a major competitor in the luxury car
segment.