Pontiac Aztek Selects A-List Adventurer
19 June 2000
Louisville, KY - June 19, 2000
Cleo K. Joiner III has been selected out of more than 13,000 entrants to be
an "A-List Adventurer" and take the ultimate road trip this summer.
Consumers all across the country are invited to join her - virtually, that is.
Cleo is one of 20 "A-List" consumers and four celebrity drivers
hitting the streets this summer in the bold, aggressively-styled 2001 Pontiac Aztek - just before the all-new Sport Recreation Vehicle (SRV) hits showroom
floors.
The 20 "A-List" winners joined by the personalities from the
entertainment and sports worlds will experience how the creative functionality
of the vehicle blends with their own unique lifestyles.
Cleo submitted his winning essay to Aztek's web site (www.pontiac.com/aztek)
in an innovative online contest explaining why he is bold enough to drive the Aztek. Chosen because his own adventurous personality is a perfect match
for Aztek's unique personality and styling, Cleo will test drive the Aztek
for 45 days and document his experiences with journal-like entries and digital photos on the Aztek website.
Other honors Cleo received included attendance at an exclusive A-List
"Beach Bash" in Malibu, CA held in his and the other "A-Listers" honor.
The party featured an exclusive performance by LA based band "Sumack" and an
array of food from the legendary chef Wolfgang Puck."
A resident of Louisville, KY, Cleo is a pharmaceutical territory distribution representative and enjoys
traveling, music, reading, fine arts, bicycle riding and amusement parks in his spare time.
In his winning essay, Cleo said, "The Aztek is very bold and begs for adventure. I am the perfect person to drive it because I'm constantly in
the public's eye. As an African-American minister and musician, I have
influence over others. I will provide multiple exposures within the local church community, at several national conventions in which i hold offices
and my visibility extends to my being a professional sales person, that
trains, motivates, and leads people every day of the year."
"We're extremely excited about putting our A-List Adventurers behind the wheel of Aztek," said don Butler, Aztek Brand Manager. "The phenomenal
response we received from consumers all over the country vying to be the first to drive the Aztek tells us we're on the right track. And since many
of Aztek's most innovative features were a result of consumer interaction via the Internet, it only seems appropriate that the first driving
opportunities for this all-new vehicle were provided via the Web."
Celebrity drivers include actress AJ Langer ("It's Like You Know",
"My So Called "Life"); actor Billy Wirth ("Relax...It's Just Sex,
"Boys on the Side", "Lost Boys"); Mark Burnett, Executive Producer,
"Survivor!"; and Dave Hutchinson (US Pro Wakeboard Tour) Each will drive an Aztek for 1 year and
document their own adventurous lifestyles online for several weeks, as well.
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A-List Adventurer Cleo Joiner, left,
parties with Aztek Brand Manager Don Butler at an exclusive "Beach
Bash" held in honor of the 20 "A-Listers." The party, held in
Malibu, CA on May 20, 2000, officially kicked off the 45-day Aztek virtual road
trip. |
